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Fiona Robertson
Founder, Newflands

Fiona knew what she wanted for her pets and other animals – longer, healthier and pain-free lives. As a qualified veterinary nurse she also knew the benefits of fish oil. Fiona wasn’t interested in just any fish oil as her supplement of choice had to be sustainably and ethically sourced and produced. Furthermore she wanted a New Zealand-made product.

Unable to find the product she wanted, Fiona decided to manufacture her own. She started her trials using a refined human-grade product on her Newfoundland dogs and the results were spectacular with improvement to coat, skin and mobility plus better control of her dog Rosie’s arrhythmia.

Fiona’s neighbours then began to notice the difference in her dogs’ health and wanted to know product she was using. Fiona now had a product and a market and Newflands was launched.

Newflands helps improve the quality of life for cats and dogs and has a product suite based on Hoki – a fish only found and sustainably harvested around New Zealand’s pristine coast.